Zero A malt beverage marketed to young, urban men and women.
The four-pack carriers are made from frosted plastic overlaid with brightly-colored transparent
graphics. Zero is a higher-end malt beverage marketed through better beer distributors.
Vudoo A line of malt beverages imported from Jamaica by Montego Bay. Marketed to young, urban adults, Vudoo displays a fresh, mass-market look while retaining a hint of historical appeal. Each short, old-world-style bottle includes a silhouette-cut label and a corked closure, which evoke the mystery of black magic and voodoo. The four-pack carrier features a distinctive “V” shaped handle and angled bottle-placement.
HealthyStart A baby food line competing against established brands such as Beechnut and Gerber. The current category utilizes a dull color palette, which appear dated. Brighter colors bring out the healthiness and freshness of the HealthyStart line. Although HealthyStart is a new brand, the packaging is aimed at conveying its quality as a baby food and its intention to be around for generations to come.
Pisces A line of seafood products intended to be sold in major supermarkets in competition with established brands such as Gorton’s. The packaging utilizes a distinctive marine blue color, currently uncommon in the seafood category. The logo incorporates the entwined fish of the astrological sign, Pisces. The packaging design concept is inspired by the astrological sign of my grandparents, who shared the same birthday and love of the sea.
Kangaroos An oat cereal with berry flavors. Bright, bold colors and a distinctive silhouette-cut package attract both kids and moms. In addition to standard, family sizes the re-sealable packages are also offered in smaller, single-serving sizes, perfect for an on-the-go breakfast or snack. This product would be sold in larger supermarkets, as well as convenience stores. The kangaroo illustration was created using Alias/Wavefront, Maya, and Illustrator.
Something Fishy A line of fish food sold at specialty stores such as Petco. The packaging design is intended to add a freshness and playfulness to the dull fish food category. The line includes food products as well as fish-care products.
Peerless A line of golf balls for the more experienced golfer looking for an accurate game. A unique folding package design features die-cut holes through which the product is visible. A flag-shaped hang-card mimics the Peerless logo.
Tango A line of tea products with mass-market appeal. The designs feature distinctive flavor- conscious branding and photography. The line includes flavored tea bags as well as bottled teas. Major competitors would include established brands such as Lipton and Snapple. Tango would be sold in local supermarkets, convenience stores, and restaurants.
girl scout cookies A revolutionary re-design of the Girl Scout Cookie product line,
intended to bring Girl Scout Cookies up to the quality of packaging of major brands such as Chips Ahoy and Oreo. The
Girl Scout banner is consistently utilized throughout the line, with each flavor treated as a sub-brand. The original flavor colors are retained to avoid consumer confusion. The new packaging exemplifies the excitement of the Girl Scout program, encouraging future participation. This redesign is bold enough to be sold in a retail environment, in addition to the normal door-to-door and word-of-mouth sales.
The Stylist Collection A line of styling products for hair, designed for T.Carlton’s Salon. Launched in 2004, the line currently consists of shampoo, conditioner and thickener.
Comparable to the lines of Sebastian and Alterna, The Stylist Collection is a high-end line sold exclusively in salons and product retailers such as Ricky’s and Ulta.
The packaging design features s a wrap-around leopard pattern, and is screen printed using two colors on a clear, boston round bottle.
Sherwood A supermarket store brand aimed at value-conscious consumers. The products are intended to compete with market leaders of each category at a lower price point. All products feature the Sherwood banner, promoting a consistent and recognizable brand-image throughout the store. Each sub-brand is designed to meet the specifications of the market leader in its particular category, promoting familiarity and consumer trust.
ProGrade A high-end tools and accessories line designed for professional
contractors. Sold in stores such as Home Depot, ProGrade competes
against companies such as DeWalt, Makita and Craftsman. In contrast to its competitor’s use of brightly-colored packaging, ProGrade utilizes a distinctive olive green color along its entire line. This allows ProGrade to stand out quietly, with a look of quality, sophistication and professionalism.
A dessert project inspired by the work of German painter Anselm Kiefer. In an exhibition entitled 20 jahre einsamkeit (20 years of loneliness), the recently divorced Kiefer piled his paintings one on top of another, each crushing those below. The dessert features graham crackers and peanut butter which mimic the stacked paintings. Set in a clear plastic box, the crackers are contained within a blister offset from the rest of the package, evoking the loneliness and seclusion of the painter.
CleanShave A four-pack of disposable razors targeting young, sophisticated
males. The packaging is red, white, and black and features a fading halftone screen print pattern on a clear background. A distinctive cross-shaped logo calls to mind a medicinal feeling while maintaing a clean European design aesthetic.
Tiger A line of golfballs co-branding Tiger Woods and Nike targeted to novice
golfers. The overall design was inspired by household
cleaning/detergent products with the intent to look out-of-category and to stand off the shelf compared to the rest of the modern and conservative golf packaging. Available in three and twelve packs, this design portrays a young, hip and playful feeling to introduce new golfers to the sport.
Projekt A line of rollerblades and accessories for the experienced or
professional rollerblader. Inspired by the rollerblade wheel on concrete, the Projekt design incorporates the contrast of technology and rawness, utilizing die-cut prints mounted on
chipboard. The line consistently displays the Projekt “P” icon,
which could be expanded onto shirts and other wearable